Green Power Purchase vs Investment in Wind PowerHow is investing in WindShare different from buying green electricity?Investing in community power and purchasing green power both help to grow the wind power capacity in Ontario, but in different ways. Investing in wind power directly increases the level of supply to the market. Choosing to purchase green electricity increases the market demand for green power, which will create market pressure to increase the level of supply over time.
Your role in WindShare is as an investor: When you invest in WindShare, you provide funds that are directly spent on the development and construction of wind power projects in Ontario. As an investor, you reap the rewards of the profits from the wind power projects via annual dividends on your investment.
Your role in green electricity retail is as a consumer: When you buy 'green power', you are paying a premium for a superior electricity product, clean wind- and low-impact hydro-generated energy. The opportunity to purchase green power has been available to Ontario residents and businesses for several years. |
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